Immersive mixed (smart augmented/virtual with haptics) reality platform for musicians to showcase their music and better engage with fans visually and aurally.
Neural-network powered, original mixed reality content and integrating social media live streaming and merchandise – t-shirts are integrated with electrotactile stimulators for haptic feedback, stimulating senses of wearers and fully immersing them in the in-person or live-streaming experience.
Mixed reality content can be viewed with or without Head Mounted Devices (HMD – think VR goggles, glasses etc.), T-shirts connect through BLE, to smartphones and VR Headsets.
What is our story
What inspired us
Having worked in the immersive mixed reality tech space for a number of years, the team had a privilege of working with Ernest and Young on their corporate social responsibility focusing on working with entrepreneurship with music for crime prevention and intervention. We saw the role music played in people’s lives. We also saw the need to enhance engagement and help reshape how people discover and consume musical content. By bringing some of our ideas from the innovative immersive tech space and married it it to music, we could see that this is what both the artists and the fans needed. This is where our story begins…
Watch Stormzy own it in MxR
Live streams from social media