Era of Genre bending Superfans
Yesterday, we had our highest ever views at 9948 views. Today, for the first time ever, we crossed 200k+ monthly visits. While this is exceptionally good news, we have more to celebrate. We are now on 93% with 9 days to go, and we finally get to talk about the special feature we have had under wraps for many days.
Before we do that, we want to give you a little background on Fan Engagement. According to BPI, there are over 8 million superfans in the UK, although 78% of young listeners claimed they could not be defined by the genre of music they listened to, with 56% of those surveyed listen to at least 10 genres of music. This is the era of the genre bending superfans.
It’s no longer enough for fans to passively stream; albeit with enhanced experience with immersive engagement. They need to control more than their perspective of the audio-visual experience.
A huge part of fan engagement is merchandise, and this is one of the biggest revenue makers for creators.
The biggest benefits to creators with the cARnival and gARments features are: superfan engagement with their content and access to their fans metadata within PRYNTD ecosystem.
Introducing PRYNTD gARments: Prynting immersive experiences on clothing, that creators (artists) sell to fans as merchandise. The AR/VR marked artwork of the artist is also available as a customisable experience for the fan, who on the platform can add the AR/VR tagged artwork to the front, back, shoulders, hat, phone cases, you name it, they can also add words, upload their images etc. Now the superfan gets to wear their favourite artist as a badge of honour; literally on their T-shirt and carry a whole experience on it that they can share with it, promote the artist, give “wow and did you know” moments to their friends, when they interact with the markers. We see potential for very happy fans and creators get to make tremendous amounts of revenue from this.
There could also be an NFT possibility with this. The potential is limitless.
We are not stopping with fan engagement just at customizable garments, we are pushing the bar further forward. 75% of Snapchat’s 210 million daily active users play with Lenses each day.
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Snap estimates that between 7 and 9 million users joined because of the face filters with the remaining 4 to 6 million users being attributable to the company’s broader product focuses.
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Filters and lenses are perfect examples of Augmented Reality using AI for facial recognition, morphing and animations. The viral coefficient of these features is incredible.
TikTok with 1.1 billion active users, which allows creators to use its platform to edit together short videos and extremely viral content like hashtag challenges.
We are launching PRYNTD cARnival soon… This would combine Snapchat-like lens and TikTok-like hashtag challenge feature for what we call sing-alongs. This would encourage superfans to do AR enabled sing-alongs and karaoke’s, that downloads to their library, they will be able to upload the content to their social media, and PRYNT it to AR/VR markers for gARments e.t.c.
The biggest benefits to creators with the cARnival and gARments features are: superfan engagement with their content and access to their fans metadata within PRYNTD ecosystem.
We are essentially creating an immersive eco-system, as part of our overall vision to have a firm foothold in the Metaverse, for experiences.
