Immersive technologies, including AR and VR, are revolutionizing industries, creating significant value and opportunities. A PwC study estimates that immersive technologies could contribute $1.5 trillion to the global economy by 2030, across various sectors like training, healthcare, and retail. This reflects their growing potential to enhance productivity, innovation, and consumer engagement.
However, fragmentation remains a significant challenge. The lack of unified platforms and interoperability across devices and ecosystems creates inefficiencies. According to Deloitte, organizations may incur over $200 billion in additional costs due to such fragmentation.
Additionally, nearly 87% of businesses can benefit from immersive technology, as its applications span multiple fields, from virtual product design to customer training and retail enhancement. These technologies enable companies to reduce costs, improve training outcomes, and enhance customer experiences.
