Pryntd desires digital content to look and feel like the real world.
It is about bridging the digital and physical worlds through virtual interaction.
According to Facebook, Snapchat, and TikTok, 90% of internet users prefer 3D experiences.
Interaction and calls to action increased by more than 300%, while advertisers cut their advertising budgets by more than 59%.
The most challenging aspect of 3D experiences is creating them.
One of the most challenging obstacles to the widespread adoption of 3D experiences is that creating 3D experiences used to take weeks, massive amounts of computational power, and expensive processes.
One would think 360 cameras and 3D scanners would solve these issues; however, this would require creators to abandon their highly successful methods and adopt an entirely new philosophy of immersive content creation.
Our favourite social media platforms prefer portrait (9:16) and landscape (16:9 or 21:9) video formats.
These challenges of creating and accessing 3D experiences create a chicken-and-egg situation in which creators require more audiences to justify ditching their DSLRs and excellent phone cameras in favour of 360 cameras and 3D scanners.
3D TV, VR outside of gaming, YouTube VR/360, Facebook VR/360, Google Cardboard, and Daydream did not take off as expected due to these challenges.
We at Pryntd began to believe there was no need to reinvent the wheel. Let’s make it easy for people to create, share and engage with mind-blowing 3D experiences.
Let’s make it easy to create, access and share 3D experiences by allowing existing 2D content (images, videos) and new (camera content), including live streams, to become these 3D experiences in real-time.
We know that using 360 cameras and 3D scanners creates some of the best experiences; let’s allow easy integration of these devices and their content.
So, we thought:
2D to 3D using AI.
Allow easy accessibility on native browsers using QR codes, NFCs, and Bluetooth. Allow users to share on social media via URLs easily and embed experiences through HTML and iFrames on their websites at the desired time and space.
Redefine the creator and allow any user to become a creator; develop a community of creators, audiences, and brands where brands can contextualise the content of the creator by making the interaction with hotspots and tags within their experiences become calls to action so that they can serve as product placements and ad strategies.
Lastly, expand the range of contextual interaction through hotspots and tags within 3D spaces to include images, videos, live streams, embeds, 3D assets, and more, creating almost unlimited possibilities.
This is how we Envysion Pryntd.
Pryntd is the trading name of Envysion Ltd