Our interaction with the world around us inspires us to go beyond, seeking to overcome the boundaries set by the limitations of time and space.

We travel faster, and transversing the globe is now possible within 48 hours. A feat that would have seemed supernaturally impossible a mere century ago.

Even faster is a message that appears instantly to the recipient on the other side of the globe, provided they have a suitable device and connection speed.

Our experiences wish to do the same, be real-time, be inter-connected and be superfluous.

The world wide web is inching us ever closer to this goal. With AI getting ever smarter, our autonomous vehicles, wanting to drive us farther and faster without our input, blockchain with the aim of keeping us honest, transparent, decentralised and well on our way towards world peace, extended (augmented, virtual, mixed, metaverse e.t.c.) reality making us virtually ever-present, subverting the physical and virtual dimensions by converging them in a never-ending cascade of sensory overwhelm through lenses for visual actualisation, haptic actuators for tactile realisations, auditory “atmos-pheric” illusions, even appealing to our sense of olfaction, with voice assistants at our beck and call, driven to the edge by neural networks of machines constantly learning how to make our wishes their command.

Emerging technologies in their infancy like quantum computing will only enhance this further.

What PRYNTD is doing is adding more value to extended reality by enabling creators and audiences to easily tap into the benefits at their convenience.

We do this by making it possible for creators to transform their 2D content into immersive experiences for audiences to access on their smartphones, tablets, computers, TVs, AR VR devices.