The immersive technologies sector, covering AR, VR, MR, XR, and 3D, including neural radiance fields (NeRF), rendering, and generative AI-powered immersive tech, holds immense potential. With a 32% adoption rate and 14% annual growth, this sector is rapidly advancing, driven by technological improvements and increased user engagement. 93% of Gen Zs prefer immersive technology experiences and 75% use AR daily. Industries like real estate, healthcare, and education are leveraging these technologies to enhance user experiences, streamline operations, and create new revenue streams.
Challenges:
- Fragmentation: Diverse platforms and standards complicate content creation and integration, increasing costs and complexity.
- Compatibility Issues: Different devices and platforms often need help to interoperate smoothly, hindering user adoption and limiting the reach of immersive content.
- Market Segmentation: Industry-specific solutions restrict the scalability of immersive technologies, creating a fragmented adoption landscape.
- Interoperability: Ensuring seamless integration between different systems and applications remains a major hurdle due to proprietary technologies and lack of industry-wide collaboration.
- Developer Constraints: Developers face significant burdens in creating multiple versions of applications for compatibility across platforms, slowing innovation and increasing costs.
- Unified Platform: Pryntd supports various devices, reducing compatibility issues and simplifying development processes, thus offering a cohesive user experience.
- 4D Innovation: Pryntd’s 4D technology incorporates time-based interactions in images, videos, and live streams, transforming traditional 2D and 3D content into dynamic, interactive experiences.
- Monetisation Opportunities: By enabling businesses to create immersive, contextual ads within creators’ experiences, Pryntd opens new revenue streams, benefiting creators, audiences, and businesses.
- Streamlined Development: Pryntd offers tools that simplify creating and deploying immersive content across multiple platforms, accelerating innovation and reducing costs.
- Increasing User Engagement: Users spend an average of 2.5 hours with 20+ interactions in tours and 1.5 hours with 12 interactions in scenes on Pryntd, demonstrating its capability to capture and retain user attention, driving adoption.
