The Butterfly Trail
The Butterfly Trail guides visitors through the intrepid explorer Professor Peter Pelgrin’s Botanical Workshop, into his Glass House, where they can interact and explore the experience using just their smartphone. Using their phones, visitors can release magical AR butterflies and trigger real-time animations.
Outernet is the number 1 visitor attraction in the UK as footfall continues to grow ahead of long established places such as The Crown Estate, Natural History Museum and The British Museum.
Alexandra Payne, Creative Director at Outernet London, said:
“At Outernet London, our ambition is to create large scale communal experiences, bringing audiences together and transporting them to other worlds be that outer space or a magical botanical garden as we’ve done with The Butterfly Trail. Pixel Artworks are leaders in their field when it comes to combining breath-taking visuals and interactive technology and I’m proud to partner with them once again on this incredible experience. This is truly a global first and I cannot wait for visitors to be truly immersed in the world of The Butterfly Trail on the most advanced screens in the world.”
Tom Burch, Managing Director at Pixel Artworks, said:
“It’s wonderous to think you can step into nature in the heart of London and hold butterflies in your hand! Launching The Butterfly Trail at Outernet, one of the UK’s most visited attractions, with such innovative experiential technology helps us break creative boundaries with audiences looking for new, exciting immersive experiences. This is the next generation of experiential entertainment, demonstrating the potential of AR when seamlessly integrated with imagined, immersive worlds – elevating our everyday experiences to new heights.”
