Pryntd heritage intelligence

Heritage is not static. It is event infrastructure waiting to be activated.

The UK has a vast layer of protected heritage infrastructure. Pryntd connects venues,
organisers, creatives, professionals and audiences into one accessible operating system
for cultural, commercial and civic value.

Unlock shared reality

Protected buildings. Underused capacity. New event value.

England’s heritage sector contributed £44.9 billion in GVA in 2022 and
supported over 523,000 workers. Across England and Wales there are
hundreds of thousands of listed buildings, many restricted by regulation, underuse,
funding gaps and physical access barriers.

At the same time, the UK events industry is worth around £70 billion annually.
Events drive visitor economy activity, footfall, tourism, local spend and cultural participation.

Pryntd turns this overlap into an operational opportunity: heritage spaces become active,
measurable, accessible venues with hybrid reach and commercial intelligence.

Facts and figures

The investable opportunity sits where protected heritage, event demand, hybrid participation
and operational intelligence meet.

£44.9BGVA from England’s heritage sector in 2022
523,000+Jobs supported by the heritage sector
100,000sListed buildings across England and Wales
£70BAnnual UK events industry value
600+Heritage assets officially at risk in England
£60MEstimated restoration cost for the Tees Transporter Bridge
16.8MDisabled people in the UK, around 25% of the population
9.4MDisabled people feel excluded from events and experiences
2-5xPotential audience reach through hybrid access
40%+Potential operational efficiency improvement
60%+Potential engagement uplift

Sources include Historic England, UK Parliament evidence, Victorian Society / Guardian reporting,
House of Commons Library disability statistics, UK events industry reporting and Pryntd internal modelling.

The problem chain

Heritage buildings exist
Events create demand
Operations are fragmented
Accessibility is constrained
Value is lost

The Pryntd counter flow

Venue activation
Event intelligence
Creative production
Professional coordination
Accessible participation
Revenue and evidence

From endangered Victorian building to shared reality

A Grade II Victorian building is underused, difficult to restore, physically constrained
and lacking a clear commercial model. Pryntd activates it as a hybrid exhibition venue
for an exhibition called:

Victorian Futures: Then, Now, Next

Shared reality engine
Venue
Organiser
Creatives
Professionals
Audiences
Pryntd Operational Intelligence Layer
One shared layer for access, operations, content, data, revenue and evidence.

Stakeholder ecosystem

Select a stakeholder to see how Pryntd changes their role, pain point, enabled capability and system contribution.





Venue

The Victorian building becomes the venue.

The venue moves from cost centre to revenue generating asset.

Pain point

Idle space, high maintenance burden, no clear ROI, limited accessibility.

Pryntd enables

Digital twin, spatial mapping, accessibility overlays, hybrid event readiness, usage analytics and revenue modelling.

Measurable outcome
  • 2-5x usable audience capacity through hybrid access.
  • 40%+ operational efficiency improvement.
  • New revenue from digital tickets, sponsorship, licensing, hybrid events and venue data.
System contribution

The building becomes the spatial, commercial and data foundation for the entire experience.

♿

Accessibility AI at the centre of every experience

The Pryntd accessibility icon sits at the centre of every Pryntd experience. Audiences can
talk, type or tap.

The AI adapts the environment for visual, auditory, cognitive, ADHD, blindness, mobility and
other access needs. For people who do not need accessibility support, it simply fades into
the background.

Before Pryntd

  • Building = cost centre
  • Event = fragmented risk
  • Creatives = one off delivery
  • Professionals = disconnected reports
  • Audience = divided or excluded

After Pryntd

  • Building = revenue generating venue
  • Event = intelligent operating system
  • Creatives = scalable content network
  • Professionals = coordinated service layer
  • Audience = unified participation layer

The UK has a £44.9 billion heritage sector and a £70 billion events industry, yet both operate
in silos with fragmented operations and limited accessibility. Pryntd unifies venues, organisers,
creatives, professionals and audiences into one operational intelligence system that activates
spaces, optimises events and makes participation accessible at scale.

Unlock shared reality