Berne Macintosh

The greatest challenge facing modern organisations is fragmentation.

Every organisation exists to coordinate people, spaces, systems, information, processes, and experiences. The challenge is that these elements rarely operate as one.

The Promise of Immersive Technology

Immersive technology promised to transform how people experience, communicate, collaborate, learn, transact, coordinate, and operate. It promised convergence: connecting physical and digital environments so participation, information, experience, and operations could work together.

The Immersive Technology Problem

Instead, immersive technology became fragmented across hardware, software, platforms, XR ecosystems, accessibility tools, AI systems, data, workflows, communication, and operations. The technology designed to unify environments became another disconnected layer.

Why Events Matter

Events are temporary operational ecosystems. They require venues, organisers, audiences, creatives, professionals, suppliers, sponsors, security, accessibility, ticketing, streaming, marketing, and operations to coordinate in real time.

Pryntd

Pryntd helps organisations solve operational challenges caused by fragmentation by converging AI, agentic AI, immersive technology, digital twins, accessibility, communication, ERP, audience engagement, and stakeholder coordination into one browser-native environment.

Digital twins Hybrid experiences Accessibility intelligence Operational intelligence Stakeholder coordination Real-time communication Audience participation Shared reality Agentic assistance Browser-native deployment

Thesis

Immersive technology promised to solve fragmentation.

Antithesis

Immersive technology became fragmented itself.

Synthesis

Pryntd converges immersive technology, AI, accessibility, operations, and stakeholder coordination into one browser-native shared reality platform.

For venues

Increase utilisation, improve accessibility, create digital twins, unlock hybrid revenue, generate operational visibility, and extend the venue beyond event day.

For organisers

Coordinate stakeholders, reduce complexity, increase audience engagement, improve sponsor value, deliver hybrid experiences, and automate operations.

For audiences

Participate physically or remotely, access inclusive experiences, connect with communities, engage through shared reality, and receive AI-powered accessibility support.

For creatives and professionals

Expand reach, increase distribution, create persistent showcases, monetise experiences, build networks, collaborate, and create new opportunities.

Pryntd is convergence infrastructure, using events as its first market. By solving events, Pryntd is building intelligent immersive systems for every human environment where people, spaces, systems, operations, and experiences must work together.