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Venues
The people responsible for the physical or spatial environment where the event happens.
Pryntd is built to support everyone involved in making an event work, from the venue and organiser to the creative team, delivery team and audience, so the whole experience performs better together.
This page breaks Pryntd’s five core groups into real world types. The lists below are product market groupings inferred from common event formats and team structures; the facts are drawn from current published research.
This gives us a clear operating map. Each group below then splits into more specific real world user types so people can quickly see where they fit, what matters most to them and how Pryntd supports them.
The people responsible for the physical or spatial environment where the event happens.
The people accountable for putting the event together, selling it, funding it and making it commercially work.
The people shaping what the audience sees, feels, hears and shares.
The operators, producers and delivery teams who make the live experience actually function.
The people attending, buying, watching, participating and returning, or not returning.
Pryntd should support collaboration and interdependence across the whole event. Venue teams, organisers, creatives, delivery teams and audiences all affect one another. In some teams one person may cover more than one role, but the bigger point is that these groups need to share context, learn from one another and work together without fragmentation.
May be the venue operator, organiser, accessibility coordinator and audience support contact in the same week.
May be the organiser, promoter, creative approver and on site operator all at once.
May be the creator, organiser, merch seller and audience community manager simultaneously.
Can be an audience member, premium buyer and remote viewer depending on the event, the journey and their access needs.
Pryntd is designed so your environment stays yours, whether you are an individual operator or a larger organisation. Collaboration should be easy, but it should also be permission based and revocable.
Each person and each organisation should have an environment of its own. Pryntd should feel like your space, not a borrowed space inside someone else’s workflow.
Other people should only see the event spaces, tools and information you explicitly share with them. Collaboration is invited, not assumed.
If a project changes, a supplier leaves or a collaboration ends, access should be removable without breaking the event.
The same logic should work for a solo operator, a small in house team, a multi partner production and a larger enterprise organisation.
Pryntd helps venues understand what is happening in the building, what is underused and where money or attention is being lost.
These type groupings are inferred from common event formats and live space operating models.
Need timed entry, front of house clarity, seat level communication and good handling of mixed audiences.
Need fast ingress and egress, multi zone access, premium routing, concessions visibility and crowd flow decisions.
Need temporary infrastructure, mobile first guidance, changing conditions and live updates that still make sense under pressure.
Need quick turnarounds, queue management, premium add ons, merch visibility and strong audience communication.
Need shared spaces to serve lectures, performances, conferences and community events without confusing students, guests or staff.
Pryntd can bring booking status, access rules, wayfinding and occupancy signals into one place instead of spreading them across emails, spreadsheets and separate vendor tools.
That means fewer dark corners, fewer underused rooms and a better chance of converting spare capacity into tickets, premium upgrades, streams or extra dwell time.
Guests know where to go, staff know what changed, and venue teams can react before a bottleneck becomes a complaint.
Cvent said 59% of planners expected more on site events and 60% expected more off site events in 2025.
83% of planners expected venue responses to RFPs in four days or less, which means speed and clarity now matter commercially.
45% decide to send an RFP based on meeting room specifications and 43% rely on accurate online images and videos.
Pryntd helps organisers stop running one event across too many files, messages and disconnected systems.
These are the organiser types most likely to feel the pain of fragmented planning, reporting and audience management.
Need ticketing, merch, audience comms and venue coordination to move together, especially when changes happen late.
Need demand signals, partner alignment, offer packaging and better timing on pushes, drops and premium inventory.
Need one system for stage schedules, partner messaging, staff coordination, artist timing and audience updates.
Need agenda clarity, speaker management, exhibitor value, leads, content access and post event reporting.
Need smaller teams to deliver credible, inclusive events without enterprise scale overhead or fragmented workflows.
Pryntd can keep schedules, content, access, sponsor placement and audience messaging aligned so every team is working from the same live picture.
That makes it easier to see what is selling, what is lagging, what sponsors are actually getting and where the audience is dropping out.
Organisers spend less time chasing updates and more time improving the event, proving value and protecting margin.
Splash said 52% of marketers attributed at least half of their company’s 2024 closed won deals to events.
72% said deals close faster when prospects attend events.
31% reported a 20 to 30+ day decrease in the sales cycle due to their events.
Pryntd helps creative teams treat the event as a live, measurable experience instead of a one way broadcast.
These are the teams turning an event from functional into memorable, participatory and commercially useful.
Need creative moments to connect with the crowd, travel beyond the room and support community building.
Need the physical and digital layers to feel coherent so the concept survives contact with reality.
Need cues, screens, sound and spatial moments to stay in sync across changing live conditions.
Need capture, repurposing, remote inclusion and stronger visibility into what content people actually engage with.
Need browser based delivery, cross device access and a way to turn participation into measurable outcomes.
Pryntd can connect screens, mobile, stream, browser based 3D and live triggers so content is not trapped in separate systems.
Creative teams can see what people are interacting with, what they ignore and where they need more support or stronger prompts.
Creative budgets are easier to justify when the team can point to attention, participation, replay value and commercial lift.
Immersive experiences were the top positive influence on event experience, chosen by 64% of respondents.
Demonstrations and hands on activities were the most popular in person learning format, chosen by three quarters of respondents.
Meeting professionals said content was the top contributor to a memorable experience, ahead of venue and destination.
Pryntd helps professionals stop firefighting disconnected processes and start working from a shared operating state.
These are the people who keep the event moving, often under time pressure and with very little margin for confusion.
Need one trustworthy version of the event so they are not reconciling different answers from different tools.
Need cues, resources, timing changes and technical dependencies to stay visible under pressure.
Need clear instructions for arrivals, upgrades, seating changes, guest issues and premium pathways.
Need access permissions, route changes, density cues and fast communication when conditions change.
Need sales, audience movement and delivery data in one picture so they can act without waiting for a report later.
Pryntd can turn live event changes into visible operational cues instead of relying on memory, radio chatter or someone noticing too late.
That reduces the need to update the same detail in several places, chase the right person or manually brief every team again.
People spend less time recovering from preventable confusion and more time improving delivery, safety and guest experience.
Amex GBT said 50% of meeting planners were already embracing AI software and apps for 2025.
Location availability was named the number one challenge for planning a meeting in 2025.
By 2026, Amex GBT said 50% of industry professionals were integrating AI throughout planning and execution.
Pryntd helps audiences move from discovery to arrival to participation without the journey feeling broken.
These categories are especially important because audience needs overlap just as much as operator needs do.
Want a simple path from discovery to entry to participation without unnecessary friction or jargon.
Need clear routes, reliable access information, adaptable content and confidence that the event has been designed with them in mind.
Need premium moments, early or priority access, stronger personalisation and offers that feel worth paying more for.
Need more than a passive stream; they need a proper way to join, understand, buy and participate.
Need guidance, reassurance and a less intimidating experience so the event feels easy to enter and worth returning to.
Pryntd can connect discovery, access, wayfinding, content, upgrades, merch and follow up so the audience is not bounced between unrelated steps.
That makes it easier to support accessibility, premium offers, first time confidence and remote participation inside the same experience.
When the event is easier to join and more rewarding to use, people spend longer, buy more and are more likely to come back.
The UK Family Resources Survey for 2023 to 2024 said one in four people were disabled.
Ticketmaster said 65% of fans are more likely to attend a live music event if a premium or VIP space is available.
Ticketmaster said VIP experiences now account for 18% of live music revenue, up from 9% in 2019.
What it means to a real user: “I can finally see what is going on without asking five people and opening six tabs.”
What it means to a real user: “People can join from what they already have instead of downloading a special app or waiting for new hardware.”
What it means to a real user: “We can tell what is working while the event is still happening, not weeks later in a dead report.”
This page gives us a clearer way to explain who Pryntd is for, how the different groups support one another, how secure collaboration works, and how Pryntd helps each person feel that their critical needs are understood and protected.
The groupings on this page are inferred from common event structures. The figures and dates below are drawn from the linked sources.
Pryntd is building accessibility first AI infrastructure for hybrid and shared reality, enabling artists, venues, organisers and brands to create inclusive experiences that connect performance, audience and commerce across physical and digital worlds for the 16 million disabled people in the UK and over one billion globally, while for everyone else the accessibility simply fades into the background.