One unified layer
Pryntd connects physical environments with digital layers so venues, organisers, creatives, professionals and audiences can operate within one coherent experience.
In shared reality, an event is no longer just something people attend. It is a connected environment where venue, organiser, performance, creatives, professionals and audience exist together in one continuous, accessible and interactive experience.
An event in shared reality is not confined to a stage, a room or a single point in time. It is a connected system where space, people, movement, performance and purpose operate together. The venue is no longer a backdrop. The audience is no longer passive. The performance is no longer isolated. Every scene holds context. Every interaction carries meaning. Every participant exists inside the event rather than merely beside it.
Becomes an intelligent environment rather than a static container.
Moves from watching to navigating, discovering and participating.
Connects performance, access, information, interaction and opportunity.
Pryntd connects physical environments with digital layers so venues, organisers, creatives, professionals and audiences can operate within one coherent experience.
Accessibility is embedded from the start, not bolted on later. The experience adapts to people while remaining elegant for everyone else.
Pryntd links performance, participation and commerce so every moment can lead somewhere meaningful, from discovery and wayfinding to ticketing, perks and community.
The kitchen scene shows more than a room. It reveals activity, people, featured businesses and the social texture of the environment. The space becomes navigable, legible and alive.
The project rooms showcase how people exist within the venue as collaborators, presenters, organisers and creative professionals. These are not empty shells. They are lived environments with purpose.
The performance scenes show how one live moment can remain linked to surrounding rooms, audience movement, discovery pathways and hybrid participation.
What gives the Somerset House scenes their power is not just the architecture but the people inside it. Conversations unfold. Performances emerge. Work happens. Waiting, movement, collaboration and attention all become part of the story. This is where Pryntd shifts space from visual documentation to human presence. The environment is no longer abstract. It becomes inhabited, relational and real.
Programming can be linked directly from the scene, turning attention into event discovery.
People can move from space to organisation, discovering businesses connected to the venue ecosystem.
Live environment and event calendar become one continuous layer rather than disconnected pages.
Offers and benefits can sit inside the experience, close to the moment when intent is strongest.
Immersive pathways can extend spatial presence and deepen engagement beyond the immediate viewpoint.
Additional immersive layers can connect the scene to broader digital environments and future formats.
Look up, around, left, right and back to move through the environment with spatial logic.
Remote and in person audiences share the same environment, context and pathways to action.
The karaoke scene begins with something familiar: a microphone, a performer, a room and an audience. But inside shared reality, it behaves differently. The performance is not isolated. It is connected to surrounding scenes, people, pathways and possibilities. A song becomes more than a song. It becomes an interactive node inside the wider Somerset House environment.
The environment becomes easier to understand, navigate and activate, reducing fragmentation across event delivery.
Every contributor can shape the audience experience through one connected infrastructure layer.
Critical needs are met while the experience remains immersive, social, contextual and commercially intelligent.
A connected environment where venue, organiser, performance, creatives, professionals and audience operate as one system with contextual interactions, hybrid continuity and accessibility built in from the start.
Unlock your venueThis calculator assumes Pryntd is already Somerset House’s shared reality layer. It models how that layer can increase venue hire, improve occupancy, grow organiser, creative and professional service revenue, unlock accessibility led demand and convert interactive scenes into measurable annual value.
Pryntd is building accessibility first AI infrastructure for hybrid and shared reality, enabling artists, venues, organisers and brands to create inclusive experiences that connect performance, audience and commerce across physical and digital worlds for the 16 million disabled people in the UK and over one billion globally, while for everyone else the accessibility simply fades into the background.