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**Excerpt**

In November 2024, journalists, creators, entrepreneurs and cultural leaders gathered at Hope93 Gallery in Fitzrovia, London for the African Press Conference, a powerful convergence of media, culture and community. The event created a platform for African voices to share stories, challenge perceptions and build meaningful connections across industries.

While most conferences exist only for a moment, Pryntd has preserved this experience as an immersive Shared Reality environment. Visitors can step back into the gallery, explore the space and reconnect with the atmosphere, conversations and cultural significance of the event long after it concluded.

By transforming temporary gatherings into persistent, accessible digital experiences, Pryntd ensures important moments are not lost to time. The African Press Conference at Hope93 now stands as a living archive of dialogue, representation and community, demonstrating how technology can preserve culture, expand participation and make meaningful experiences accessible to audiences anywhere in the world.

## ASTROLOUBI: A Moment Preserved in Shared Reality

For ten extraordinary days in September 2023, Christian Louboutin transformed FLANNELS X Oxford Street into a world of its own.

Created to celebrate the launch of the ASTROLOUBI sneaker, the space drew inspiration from the energy of 1990s basketball culture, contemporary streetwear and luxury fashion. Visitors entered an immersive environment where oversized sneaker installations, futuristic architecture, neon lighting and editorial storytelling combined to create an experience that felt less like a retail store and more like stepping inside a living campaign.

At the centre of it all was the ASTROLOUBI itself.

Bold. Sculptural. Instantly recognisable.

A luxury reinterpretation of the classic basketball silhouette, designed to embody movement, exploration and self expression while carrying the unmistakable signature of Christian Louboutin’s iconic red sole.

The public activation ran from 4 to 14 September 2023, culminating in an invitation only launch event on 6 September attended by figures from fashion, music and culture including Munya Chawawa, Ghetts, Flohio and Sainte.

Yet like most experiential activations, ASTROLOUBI was only intended to exist for a brief moment in time.

Once the installation was dismantled, the environment disappeared.

The architecture vanished.

The atmosphere faded.

The experience became fragmented across photographs, social media posts and memories.

Pryntd changes that.

Using shared reality infrastructure, the ASTROLOUBI exhibition has been preserved exactly as designed, allowing visitors to step back inside the experience long after the physical activation ended. Rather than viewing isolated images or videos, audiences can explore the space from multiple perspectives, move through the environment at their own pace and experience the exhibition as a connected, immersive destination.

What was once a temporary luxury activation now exists as a permanent digital experience.

A launch becomes a destination.

An exhibition becomes infrastructure.

A moment becomes shared reality.

The Bragging Circle by New Comma, LSTV and Somerset House represents more than an event. It represents a new model for cultural participation. Powered by Pryntd’s accessibility-first shared reality infrastructure, the experience bridges physical and digital spaces so creatives and audiences can feel present regardless of location or accessibility barriers. Through immersive hybrid engagement, browser-native participation and interactive digital environments, disabled people and those unable to attend physically are no longer reduced to spectators. They become part of the room itself. The result is a more inclusive creative ecosystem where African and diaspora creatives can connect, celebrate, collaborate and participate together across shared reality.

Skip to experience Pryntd Experience MAINS Story Shared Reality Commerce Access Unlock Pryntd x Skepta x PUMA x Tate Modern Skepta x PUMA at Tate Modern One night. One cultural moment. Forever present in shared reality. Pryntd transforms Skepta and PUMA’s Tate Modern collaboration into a multidimensional shared reality experience where music, fashion, accessibility and