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Skip to experience Pryntd Experience MAINS Story Shared Reality Commerce Access Unlock Pryntd x Skepta x PUMA x Tate Modern Skepta x PUMA at Tate Modern One night. One cultural moment. Forever present in shared reality. Pryntd transforms Skepta and PUMA’s Tate Modern collaboration into a multidimensional shared reality experience where music, fashion, accessibility and

Step into Ray-Ban through Pryntd’s shared reality experience, where physical activation, music culture, fashion, performance and immersive technology converge into one living story. From the flagship experience at Battersea Power Station to the energy of All Points East and the creative pulse of SXSW London in Ely’s Yard, Pryntd captured the atmosphere in stunning multi dimensional detail, transforming moments into a perpetual hybrid universe people can explore from anywhere.

Inside the experience, visitors can move through vibrant crowds, DJ sets, performances and brand activations while interacting with immersive 3D product embeds of the Ray-Ban Meta Smart Glasses directly within their own physical environment. Calls to action connect seamlessly to [Ray-Ban](https://www.ray-ban.com?utm_source=chatgpt.com), bridging discovery, accessibility and commerce in one unified journey. More than content, this is a shared reality layer that helps audiences feel present, connected and represented across physical and digital worlds.

When Swatch physically popped up at 180 Studios during the iconic Swatch x Tate with Tate Modern, Pryntd transformed the experience into something far greater than a temporary activation. Captured in immersive 360, the space became a persistent shared reality environment where audiences could remotely explore, feel present, interact with products and participate beyond the limitations of geography, mobility or exclusion. What was once a fleeting physical pop up evolved into perpetual experiential infrastructure, now serving as a living destination for continued discovery around the evolving Swatch collaboration universe, including the growing cultural momentum surrounding the “Swatch AP” phenomenon. Through Pryntd’s accessibility first spatial intelligence infrastructure, the experience continues to live, evolve and generate value long after the physical doors closed.

When Swatch physically popped up at 180 Studios during the iconic Swatch x Tate with Tate Modern, Pryntd transformed the experience into something far greater than a temporary activation. Captured in immersive 360, the space became a persistent shared reality environment where audiences could remotely explore, feel present, interact with products and participate beyond the limitations of geography, mobility or exclusion. What was once a fleeting physical pop up evolved into perpetual experiential infrastructure, now serving as a living destination for continued discovery around the evolving Swatch collaboration universe, including the growing cultural momentum surrounding the “Swatch AP” phenomenon. Through Pryntd’s accessibility first spatial intelligence infrastructure, the experience continues to live, evolve and generate value long after the physical doors closed.