Ray Ban Shared Reality
Ray-Ban in Shared Reality
Pryntd transforms physical brand activations into immersive, accessible, browser based shared realities that let audiences feel present from anywhere.
Over two years, Pryntd captured and converged multiple Ray-Ban activations across London into one immersive shared reality universe. From the flagship experience at Battersea Power Station to the energy of All Points East and the cultural convergence of SXSW London, Pryntd preserves atmosphere, excitement, emotion, performance, fashion and participation in a way traditional media cannot.
Two years. Three worlds. One shared reality archive.
Each activation becomes a living environment: navigable, replayable, accessible and emotionally present long after the physical moment has ended.
Ray-Ban Flagship at Battersea Power Station
Pryntd captures premium retail as a shared reality environment, turning product discovery into spatial storytelling. Remote visitors can navigate a digital twin, discover frames through context, and understand the store as atmosphere rather than a static ecommerce grid.
Immersive retail
Digital twins
Remote try-on
Accessible commerce
Ray-Ban Party In The Park at All Points East 2024
This world is youthful, electric and communal: DJs, dancing, creator energy, reactions, try-ons and nightlife atmosphere captured as immersive memory. It is the ideal stage for Meta Ray-Ban smart glasses demonstrations because the product lives inside authentic culture.
DJs
Crowds
Smart glasses demos
Social amplification
SXSW London 2025 at Ely’s Yard
SXSW London represents convergence: music, technology, AI, culture, immersive media, creators, startups and fashion. Pryntd embeds Ray-Ban into a wider shared reality universe where people feel present, represented, connected and immersed.
AI culture
Creators
Browser native
Persistent discovery
Battersea Flagship As Spatial Commerce
Battersea Power Station has become one of London’s defining lifestyle and retail destinations. Pryntd extends that flagship context into a browser based immersive layer where disabled people, remote audiences and customers outside London can feel present inside the store experience.
Instead of discovering products through flat thumbnails, audiences move through atmosphere: lighting, display language, product adjacency, cultural signals and social context. That makes eyewear feel less like inventory and more like identity.
Live immersive proof point
Step Inside The Ray-Ban Shared Reality Environment
This landscape tour is the heart of the Battersea chapter: a browser based spatial layer where audiences can move through the activation, discover products, understand the environment and feel present without needing to be physically there.
Live Immersive Tour
For disabled people, remote audiences, international customers and anyone excluded by travel, crowds, cost or timing, this is more than a virtual view. It is an access point into atmosphere, commerce, identity and culture.
Retail Presence Without The Barrier
For audiences affected by disability, geography, finance, anxiety, crowding or travel constraints, shared reality becomes a more inclusive front door into premium retail.
- Navigate flagship spaces remotely.
- Understand product context before visiting.
- Access retail atmosphere without physical strain.
- Convert live activations into persistent commerce journeys.
Party In The Park Becomes Replayable Energy
Pryntd preserves the emotional charge of All Points East: DJs, movement, crowds, reactions, try-ons, creator energy and the shared feeling of being there. The result is not just documentation. It is a replayable cultural environment.
Meta Ray-Ban smart glasses belong inside this kind of authentic participation: people capturing moments, dancing, reacting, sharing, discovering and demonstrating technology through real human behaviour.
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SXSW London As Cultural Convergence
At Ely’s Yard, SXSW London becomes a symbol of what Pryntd is built for: music, technology, AI, fashion, creators, startups and immersive media colliding in real time.
Pryntd does not simply document activations. It converges them into connected multidimensional ecosystems where people can feel present, represented, connected and immersed.
Participation Through Immersion
People who could not physically attend because of disability, geography, finance, exclusion or travel constraints can still feel emotionally connected to the atmosphere. This is not passive viewing. It is participation through immersion.
- Browser native access without specialist hardware.
- Persistent digital experiences after the festival closes.
- Spatial storytelling that preserves place, movement and context.
- Discoverability that carries culture beyond the venue.
The Ray-Ban Shared Reality Super Tour
Battersea flagship, All Points East, Ely’s Yard SXSW, music, crowds, performances, commerce, product interaction, immersive storytelling and spatial navigation become one seamless browser based shared reality experience.
Connected Worlds
Choose a portal to shift perspective between retail, music, culture and commerce.
Products Become Spatial Objects
Pryntd allows products to exist directly within shared reality environments instead of isolated ecommerce pages. The glasses become spatial objects audiences can explore, rotate, zoom, place, discover and emotionally connect with inside the culture that gives them meaning.
Immersive Commerce Layer
Select a hotspot to explore how the product can carry AI, camera, commerce and accessibility interactions.
- Rotation, zoom and spatial inspection.
- AR room and floor placement preview slots.
- Contextual product hotspots linked to commerce.
- AI driven recommendations based on environment and intent.
Accessibility Is Not A Layer. It Is The Foundation.
Pryntd’s shared reality infrastructure helps reduce exclusion by allowing people to remotely participate, explore environments, feel socially present, discover products, engage with culture, experience atmosphere and access immersive storytelling.
Presence Is An Access Need
Traditional media can show what happened, but shared reality preserves atmosphere, emotion, perspective, spatial awareness and participation. For over 1.3 billion disabled people globally, more inclusive ways to experience culture and commerce are not optional extras.
- Reduced barriers to cultural participation.
- Browser accessibility and device flexibility.
- Remote presence for people excluded by venue, travel or cost.
- Emotional accessibility through atmosphere and perspective.
Language Models Understand Text. Pryntd Understands Human Experience.
Pryntd’s spatial intelligence infrastructure can analyse environments, movement, interactions, audience behaviour, accessibility context and immersive participation.
Future Shared Reality Infrastructure
- AI powered contextual interactions inside immersive spaces.
- Hybrid operational intelligence for live and remote audiences.
- Immersive audience analytics around dwell, flow and participation.
- Adaptive accessibility based on environment, behaviour and user need.
Market Signals For Shared Reality Retail
The direction of travel is clear: eyewear, smart glasses, spatial computing, immersive commerce, creator culture and accessible digital participation are converging.
$200B
Global eyewear market value in 2024, with forecasts pointing to continued growth through 2030.
Grand View Research
$14.4B
Projected smart glasses market value by 2033, signalling rising demand for intelligent eyewear.
Grand View Research
1.3B
People globally experience significant disability, around 16% of the world population.
World Health Organization
$470B
Projected global spatial computing market size by 2030.
Grand View Research
$170B
Projected immersive technology market value by 2030.
Grand View Research
$1.35T
Projected creator economy market value by 2033.
Grand View Research
61%
Gen Z consumers now prefer to discover new products in store, highlighting the renewed value of physical experience.
PwC
2-7 Jun
SXSW London’s inaugural 2025 festival brought music, tech, culture and creativity into Shoreditch.
SXSW London
Feel Present In Shared Reality
Pryntd transforms moments into living immersive ecosystems where culture, accessibility, commerce and human connection converge across physical and digital environments.
