Piccadilly Lights: Redefining Inclusive Brand Experiences
Across the United Kingdom, around **16 million people** live with a disability, and an estimated **9 million** say they feel excluded from live or hybrid events.
Physical barriers, sensory overload, lack of digital access, and limited inclusive design mean that many people are continually left out of cultural and entertainment experiences.
This exclusion is both emotional and systemic. It creates isolation, limits participation, and reinforces invisibility within public life. Globally, more than 1.3 billion people face similar challenges, representing a human and economic loss valued at over **£12 billion** every year in the UK alone.
£12B+
Annual UK Economic Loss
Pryntd was created to close this gap. Built on an **accessibility-first AI engine**, Pryntd ensures that everyone can feel present in shared reality wherever they are. Through its **5D AI XR infrastructure**, Pryntd connects performance, audience, and commerce in one inclusive environment.
Extend physical activations into digital and immersive formats so **no one is left out**.
Deliver **adaptive experiences** for different sensory and mobility needs.
Enable **remote interaction** for active participation and engagement.
Capture inclusive audience data that drives both **social and commercial insight**.
Located beneath the world-famous **Piccadilly Lights**, The Venue is London’s most connected brand activation space. It brings together immersive media, flexible design, and high footfall to deliver unforgettable experiences.
By embedding Pryntd’s hybrid infrastructure, The Venue can evolve into a **shared reality platform** where accessibility and innovation combine to extend reach and deepen engagement.
Pryntd seeks a long-term collaboration with The Venue team to align technology, creativity, and purpose. We propose attending your upcoming event to deliver a **live trial**, demonstrating how hybrid accessibility can amplify both the creative and social impact of The Venue.
By uniting The Venue’s creative potential with Pryntd’s accessibility-first hybrid technology, we can redefine how brands connect with audiences.
Every activation becomes measurable, inclusive, and emotionally resonant.
When everyone can feel present in shared reality, brands do more than attract attention. They create connection.
