Events create belonging, culture and memory.
They gather people around movement, identity, shared emotion and a reason to care.
Somerset House x Pointe Black x Pryntd
A Somerset House celebration of ballet, community and access, transformed by Pryntd into a multi perspective immersive experience.
The Event Story
Pointe Black’s Birthday Celebration brought together its community for celebration drinks, cultural intimacy, shared purpose and a live performance from Pointe Black’s Senior Company.
Set inside Somerset House, the evening became more than a gathering. It became a record of Black excellence in ballet, of dancers taking up space, and of a community building a ballet world with no barriers.
Pryntd acts as the immersive infrastructure layer around that memory, preserving and extending the event so audiences, supporters, partners and people who could not attend physically can still feel present inside the celebration.
Why It Matters
They gather people around movement, identity, shared emotion and a reason to care.
Capacity, geography, disability, cost, timing and access barriers decide who can be inside the room.
Immersive shared reality lets an event exist beyond one angle, one audience and one night.
Multi perspective, browser based experiences can be revisited, embedded, shared and adapted for accessibility.
Stakeholder Value
Preserve the story, performance and purpose of the celebration while amplifying the mission of a ballet world with no barriers.
Showcase resident community impact, cultural leadership and innovation inside one of London’s defining creative settings.
Relive the event from multiple perspectives, returning to the atmosphere, movement and emotional detail of the evening.
Feel present through a digital access layer that respects the importance of being included beyond the physical venue.
Gain a durable, shareable cultural asset that carries the event’s purpose beyond the limits of a single night.
See themselves represented in spaces historically closed to them, and feel invited into ballet’s future.
Accessibility And Inclusion
For Pointe Black, access is not a supporting feature. It is the point. The celebration exists inside a wider mission: helping more young dancers train, grow and take up space in ballet regardless of background or financial status.
Pryntd helps make participation possible before, during and after an event. Disabled audiences, remote audiences, future supporters and young dancers can access the story beyond the physical venue, not as a lesser version, but as another way into the moment.
The result is not simply documentation. It is a shared reality layer around cultural memory, built to travel further than the room.
Multi Perspective
The experience can hold multiple forms of presence, context and action inside one browser based environment.
Cinematic coverage for performance, speeches and atmosphere.
Spatial presence that lets people look around the celebration.
Rooms, moments and viewpoints arranged as an immersive journey.
Tap into context, media, stories and calls to action.
Performance, interviews, photography and partner material in one place.
Support, donate, sign up, share or continue the relationship.
Guide people through the experience with clarity and intent.
Connect visitors to Pointe Black, Somerset House and future opportunities.
Room for captions, audio description, transcripts and alternative navigation.
A spatial memory of the event that can be revisited and extended.
Impact
Give the event a second life beyond the evening itself.
Reach people who were not able to be physically present.
Keep the atmosphere, performance and purpose available over time.
Make the mission visible, shareable and easier to support.
Show the future of ballet as open, representative and expansive.
Celebrate resident community impact through cultural innovation.
Build an asset that can be embedded, shared and revisited.
The Closing Frame
Pointe Black’s 5th Birthday was a moment of movement, community and purpose. With Pryntd, that moment can continue to live, travel and include people beyond the limits of the room.
