Somerset House x Pointe Black x Pryntd
Pointe Black 5th Birthday, relived in shared reality
A Somerset House celebration of ballet, community and access, transformed by Pryntd into a multi perspective immersive experience.
Relive the experience
Unlock shared reality
Exchange Bar, New Wing
Somerset House
Thursday, May 28
7 PM to 10 PM
The Event Story
A birthday celebration with movement, connection and purpose at its centre.
Pointe Black’s Birthday Celebration brought together its community for celebration drinks, cultural intimacy, shared purpose and a live performance from Pointe Black’s Senior Company.
Set inside Somerset House, the evening became more than a gathering. It became a record of Black excellence in ballet, of dancers taking up space, and of a community building a ballet world with no barriers.
Pryntd acts as the immersive infrastructure layer around that memory, preserving and extending the event so audiences, supporters, partners and people who could not attend physically can still feel present inside the celebration.
Title
Pointe Black Birthday Celebration
Location
Exchange Bar, New Wing, Somerset House, Strand, London WC2R 1LA
Date and time
Thursday, May 28, 7 PM to 10 PM
Hosted by
Somerset House Resident Community
Feature
Live performance from Pointe Black’s Senior Company
Purpose
Supporting the future of ballet access for young dancers regardless of background or financial status.
Why It Matters
Events create belonging. Access decides who gets to feel it.
Events create belonging, culture and memory.
They gather people around movement, identity, shared emotion and a reason to care.
Physical attendance is always limited.
Capacity, geography, disability, cost, timing and access barriers decide who can be inside the room.
A single evening can live beyond one room.
Immersive shared reality lets an event exist beyond one angle, one audience and one night.
Pryntd turns culture into an accessible archive.
Multi perspective, browser based experiences can be revisited, embedded, shared and adapted for accessibility.
Stakeholder Value
A celebration with a longer life and a wider audience.
For Pointe Black
Preserve the story, performance and purpose of the celebration while amplifying the mission of a ballet world with no barriers.
For Somerset House
Showcase resident community impact, cultural leadership and innovation inside one of London’s defining creative settings.
For audiences
Relive the event from multiple perspectives, returning to the atmosphere, movement and emotional detail of the evening.
For people unable to attend
Feel present through a digital access layer that respects the importance of being included beyond the physical venue.
For sponsors and partners
Gain a durable, shareable cultural asset that carries the event’s purpose beyond the limits of a single night.
For future dancers
See themselves represented in spaces historically closed to them, and feel invited into ballet’s future.
Accessibility And Inclusion
Accessibility is not an add on.
For Pointe Black, access is not a supporting feature. It is the point. The celebration exists inside a wider mission: helping more young dancers train, grow and take up space in ballet regardless of background or financial status.
Pryntd helps make participation possible before, during and after an event. Disabled audiences, remote audiences, future supporters and young dancers can access the story beyond the physical venue, not as a lesser version, but as another way into the moment.
The result is not simply documentation. It is a shared reality layer around cultural memory, built to travel further than the room.
Multi Perspective
Pryntd lets the event become navigable, layered and alive.
The experience can hold multiple forms of presence, context and action inside one browser based environment.
Landscape video
Cinematic coverage for performance, speeches and atmosphere.
360 views
Spatial presence that lets people look around the celebration.
Spatial scenes
Rooms, moments and viewpoints arranged as an immersive journey.
Interactive hotspots
Tap into context, media, stories and calls to action.
Embedded media
Performance, interviews, photography and partner material in one place.
Calls to action
Support, donate, sign up, share or continue the relationship.
Maps
Guide people through the experience with clarity and intent.
Contextual links
Connect visitors to Pointe Black, Somerset House and future opportunities.
Future accessibility layers
Room for captions, audio description, transcripts and alternative navigation.
Digital twin style navigation
A spatial memory of the event that can be revisited and extended.
Impact
What the shared reality layer makes possible.
Relive the celebration
Give the event a second life beyond the evening itself.
Extend the audience
Reach people who were not able to be physically present.
Preserve cultural memory
Keep the atmosphere, performance and purpose available over time.
Support ballet access
Make the mission visible, shareable and easier to support.
Amplify Pointe Black’s mission
Show the future of ballet as open, representative and expansive.
Showcase Somerset House residents
Celebrate resident community impact through cultural innovation.
Create a reusable immersive archive
Build an asset that can be embedded, shared and revisited.
The Closing Frame
A birthday celebration became shared reality.
Pointe Black’s 5th Birthday was a moment of movement, community and purpose. With Pryntd, that moment can continue to live, travel and include people beyond the limits of the room.
