Somerset House, Strand, London, UK

Pryntd is the infrastructure for human environments where people, space, and systems converge across physical and digital worlds. Today, events, venues, and hybrid experiences are fragmented. Teams use disconnected tools, audiences are split across formats, and operations are inefficient. This fragmentation drives up costs, limits reach, and excludes millions of people, particularly disabled audiences. Pryntd unifies these environments into a single, AI-powered system. We create real-time, browser-native digital twins of spaces and experiences, allowing venues and organisers to coordinate operations, deliver hybrid access, and adapt environments dynamically for every participant. The result is measurable: up to 40% operational efficiency gains, 2 to 5 times audience reach, and significant new revenue from previously excluded participants, including access to the UK’s £274 billion Purple Pound. Language models understand text. Pryntd is building models that understand human experience. We call this shared reality.